Services

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Podcast Strategy and Concept

Bringing strategic clarity and business focus to your podcast concept.

For many of our clients, the hardest part of podcasting is figuring out where to begin. Many sense that podcasting presents an exciting opportunity to grow an audience, but there are many variables that go into defining the right podcasting concept. We believe the believe that the best starting point is your business and marketing strategy.

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Essentials

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Essentials

Podcast editing

Our podcast editing experts will remove unneeded segments of your raw audio, filler words (like excessive “uh’s”), and other audio anomalies. This includes equalizing and fine-tuning audio characteristics– such as volume, echo levels, and audio spacing.  

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Our podcast editing experts will remove unneeded segments of your raw audio, filler words (like excessive “uh’s”), and other audio anomalies. This includes equalizing and fine-tuning audio characteristics– such as volume, echo levels, and audio spacing.  

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Essentials

Intro/Outro Music Integration

Our Creative Director help you choose music and other sound elements for the “intros and outros” that will enliven your audio. We will then mix these elements into the overall podcast production.

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Our Creative Director help you choose music and other sound elements for the “intros and outros” that will enliven your audio. We will then mix these elements into the overall podcast production.

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Essentials

Sound Integration

We will provide additional sound elements, such as audio logos, sound effects, and earcons, to add dramatic effect, grab and hold the listeners attention, and make the podcast more memorable.

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We will provide additional sound elements, such as audio logos, sound effects, and earcons, to add dramatic effect, grab and hold the listeners attention, and make the podcast more memorable.

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Essentials

Artwork

Our graphics designers create the artwork for podcast distribution platforms such as Apple, Google, Sticher, and Tunein, as well as your own website. We will work with you to ensure that your podcast logo and all visual elements effectively represents and reinforces your brand.

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Our graphics designers create the artwork for podcast distribution platforms such as Apple, Google, Sticher, and Tunein, as well as your own website. We will work with you to ensure that your podcast logo and all visual elements effectively represents and reinforces your brand.

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Essentials

Title and Show Note Development

Our podcast script writers will develop impactful, interest-generating text for inclusion in the visual element of your chosen podcast platform. We can modify this text for publication to each major podcast distribution platform - as well as for your website and social media properties.

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Our podcast script writers will develop impactful, interest-generating text for inclusion in the visual element of your chosen podcast platform. We can modify this text for publication to each major podcast distribution platform - as well as for your website and social media properties.

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Essentials

Trailer Production

A podcast trailer is a short audio recording that is employed to generate listener interest in the full episode. It can be posted on podcast distribution platforms, displayed on your website, and/or placed on your social media properties.

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A podcast trailer is a short audio recording that is employed to generate listener interest in the full episode. It can be posted on podcast distribution platforms, displayed on your website, and/or placed on your social media properties.

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Essentials

Podcast Distribution

We provide assistance in publishing your podcast Series and Episodes to the major distribution platforms, including Apple Podcasts, Google, Sticher, Spotify, TuneIn, and others as appropriate.

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We provide assistance in publishing your podcast Series and Episodes to the major distribution platforms, including Apple Podcasts, Google, Sticher, Spotify, TuneIn, and others as appropriate.

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Essentials

Audio File Naming, Distribution, and Archiving

We will name and distribute all relevant files to you via an e-mail link pointing to a secure, dedicated site. We will index, secure, and store all podcast assets - including scripts; music, art and sound elements; story notes, and the completed Episode audio files.

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We will name and distribute all relevant files to you via an e-mail link pointing to a secure, dedicated site. We will index, secure, and store all podcast assets - including scripts; music, art and sound elements; story notes, and the completed Episode audio files.

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Enhanced Production Support

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Enhanced Production Support

Episode Marketing Assets

Podcasts can be repurposed into assets that can be deployed as online content – both on your website and your social media accounts. For each Episode, we will create a blog post as well as a social media text and visual assets that can be shared via LinkedIn, Facebook, and other channels.

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Podcasts can be repurposed into assets that can be deployed as online content – both on your website and your social media accounts. For each Episode, we will create a blog post as well as a social media text and visual assets that can be shared via LinkedIn, Facebook, and other channels.

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Enhanced Production Support

Episode Script Support

Effective podcast delivery hinges on well thought out content. We can provide interview questions, original podcast scripts, and/or scripting feedback based on your specific objectives and messaging to ensure your expertise is effectively conveyed.

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Effective podcast delivery hinges on well thought out content. We can provide interview questions, original podcast scripts, and/or scripting feedback based on your specific objectives and messaging to ensure your expertise is effectively conveyed.

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Enhanced Production Support

Voice Talent Services

Access dozens of voice talents through our sister company, Marketing Messages. Your chosen “Voice Artist” can record an introduction to your podcast in any language. If character roles or a specific style of vocal delivery is desired, we can match your requirements with the right Voice Artist.

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Access dozens of voice talents through our sister company, Marketing Messages. Your chosen “Voice Artist” can record an introduction to your podcast in any language. If character roles or a specific style of vocal delivery is desired, we can match your requirements with the right Voice Artist.

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Enhanced Production Support

Interviewer Services

You may choose to designate experts in your organization as interviewers, or rely on professional interviewers that we provide. Our interviewers are adept at framing questions and discussion to help podcast guests best communicate and showcase their expertise.

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You may choose to designate experts in your organization as interviewers, or rely on professional interviewers that we provide. Our interviewers are adept at framing questions and discussion to help podcast guests best communicate and showcase their expertise.

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Enhanced Production Support

Producer Services

Let us handle all of the direction for you during podcast recording by providing a dedicated podcast producer. We employ a software tools and online technologies, such as Audacity and SquadCast, to make recordings with participants in multiple locations seamless and hassle-free.

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Let us handle all of the direction for you during podcast recording by providing a dedicated podcast producer. We employ a software tools and online technologies, such as Audacity and SquadCast, to make recordings with participants in multiple locations seamless and hassle-free.

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Enhanced Production Support

Guest Booking and Management

Finding and booking compelling podcast guests outside of your organization is a time-consuming task. We can identify, recruit, and prepare external podcast participants, as well as coordinate their scheduling, so you can focus on the content of your podcast.

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Finding and booking compelling podcast guests outside of your organization is a time-consuming task. We can identify, recruit, and prepare external podcast participants, as well as coordinate their scheduling, so you can focus on the content of your podcast.

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Enhanced Production Support

Transcription

We will transcribe the audio into text form for repurposing into additional marketing and communication assets. This is a separately priced option based on finished audio minutes.

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We will transcribe the audio into text form for repurposing into additional marketing and communication assets. This is a separately priced option based on finished audio minutes.

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Strategy formulation

Development of your Podcast Series starts with a vision and clear set of business objectives, based on an assessment of your organization’s overall strategy and marketing goals. From there we build out a strategy that optimizes your podcast for business results, including:

  • The role that podcasting plays within your business strategy
  • It's relationship with other marketing/communication vehicles
  • How listenership leads to revenue, either directly or indirectly

Strategy formulation

Development of your Podcast Series starts with a vision and clear set of business objectives, based on an assessment of your organization’s overall strategy and marketing goals. From there we build out a strategy that optimizes your podcast for business results, including:

  • The role that podcasting plays within your business strategy
  • It's relationship with other marketing/communication vehicles
  • How listenership leads to revenue, either directly or indirectly
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Strategy formulation

Development of your Podcast Series starts with a vision and clear set of business objectives, based on an assessment of your organization’s overall strategy and marketing goals. From there we build out a strategy that optimizes your podcast for business results, including:

  • The role that podcasting plays within your business strategy
  • It's relationship with other marketing/communication vehicles
  • How listenership leads to revenue, either directly or indirectly
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Strategy formulation

Development of your Podcast Series starts with a vision and clear set of business objectives, based on an assessment of your organization’s overall strategy and marketing goals. From there we build out a strategy that optimizes your podcast for business results, including:

  • The role that podcasting plays within your business strategy
  • It's relationship with other marketing/communication vehicles
  • How listenership leads to revenue, either directly or indirectly

Strategy formulation

Development of your Podcast Series starts with a vision and clear set of business objectives, based on an assessment of your organization’s overall strategy and marketing goals. From there we build out a strategy that optimizes your podcast for business results, including:

  • The role that podcasting plays within your business strategy
  • It's relationship with other marketing/communication vehicles
  • How listenership leads to revenue, either directly or indirectly

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Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

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Listener targeting & needs assessment

To build an audience, a podcast must be personally and intimate important to the listener. Here we help podcast marketers define the profiles of the desired listeners, and what objectives and needs the Podcast Series is addressing on their behalf, so that listeners are motivated to come back, episode after episode.

Listener targeting & needs assessment

To build an audience, a podcast must be personally and intimate important to the listener. Here we help podcast marketers define the profiles of the desired listeners, and what objectives and needs the Podcast Series is addressing on their behalf, so that listeners are motivated to come back, episode after episode.

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Listener targeting & needs assessment

To build an audience, a podcast must be personally and intimate important to the listener. Here we help podcast marketers define the profiles of the desired listeners, and what objectives and needs the Podcast Series is addressing on their behalf, so that listeners are motivated to come back, episode after episode.

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Listener targeting & needs assessment

To build an audience, a podcast must be personally and intimate important to the listener. Here we help podcast marketers define the profiles of the desired listeners, and what objectives and needs the Podcast Series is addressing on their behalf, so that listeners are motivated to come back, episode after episode.

Listener targeting & needs assessment

To build an audience, a podcast must be personally and intimate important to the listener. Here we help podcast marketers define the profiles of the desired listeners, and what objectives and needs the Podcast Series is addressing on their behalf, so that listeners are motivated to come back, episode after episode.

Heading

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

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Podcast Series concept development

Based on the key assessments above, we create a Podcast Series concept that best conveys your expertise. This will cover the fundamental theme of the Series and definition of key elements:

  • Format selection and development
  • Featured high-level content and expertise
  • Podcast script preparation
  • General profile and roles of the podcast guests

Podcast Series concept development

Based on the key assessments above, we create a Podcast Series concept that best conveys your expertise. This will cover the fundamental theme of the Series and definition of key elements:

  • Format selection and development
  • Featured high-level content and expertise
  • Podcast script preparation
  • General profile and roles of the podcast guests
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Podcast Series concept development

Based on the key assessments above, we create a Podcast Series concept that best conveys your expertise. This will cover the fundamental theme of the Series and definition of key elements:

  • Format selection and development
  • Featured high-level content and expertise
  • Podcast script preparation
  • General profile and roles of the podcast guests
Get Clear Section 03

Podcast Series concept development

Based on the key assessments above, we create a Podcast Series concept that best conveys your expertise. This will cover the fundamental theme of the Series and definition of key elements:

  • Format selection and development
  • Featured high-level content and expertise
  • Podcast script preparation
  • General profile and roles of the podcast guests

Podcast Series concept development

Based on the key assessments above, we create a Podcast Series concept that best conveys your expertise. This will cover the fundamental theme of the Series and definition of key elements:

  • Format selection and development
  • Featured high-level content and expertise
  • Podcast script preparation
  • General profile and roles of the podcast guests

Heading

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

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Strategic Podcast Series review sessions

Any podcast can benefit from a “second set of eyes”. Once the Podcast Series is launched, we conduct one hour reassessment sessions to generate recommendations relating to concept refinement, storyline development, and vocal delivery – with the goal of increasing listenership and meeting your marketing goals.

Strategic Podcast Series review sessions

Any podcast can benefit from a “second set of eyes”. Once the Podcast Series is launched, we conduct one hour reassessment sessions to generate recommendations relating to concept refinement, storyline development, and vocal delivery – with the goal of increasing listenership and meeting your marketing goals.

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Strategic Podcast Series review sessions

Any podcast can benefit from a “second set of eyes”. Once the Podcast Series is launched, we conduct one hour reassessment sessions to generate recommendations relating to concept refinement, storyline development, and vocal delivery – with the goal of increasing listenership and meeting your marketing goals.

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Strategic Podcast Series review sessions

Any podcast can benefit from a “second set of eyes”. Once the Podcast Series is launched, we conduct one hour reassessment sessions to generate recommendations relating to concept refinement, storyline development, and vocal delivery – with the goal of increasing listenership and meeting your marketing goals.

Strategic Podcast Series review sessions

Any podcast can benefit from a “second set of eyes”. Once the Podcast Series is launched, we conduct one hour reassessment sessions to generate recommendations relating to concept refinement, storyline development, and vocal delivery – with the goal of increasing listenership and meeting your marketing goals.

Heading

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

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Ready to start working on your next big idea?

Schedule a Consult
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