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The stats are clear. Branded podcasts outperform traditional marketing vehicles for engaging and growing your audience.
104
m
People in the United States listen to podcasts at least every month
1.5
x
More time spent on podcasts vs. social media
74
%
Podcast listeners that say they listen to learn new things
82.4
%
Annual growth in branded podcasts
You Don't Just Want Eyeballs.
You Want Earlobes.
Our unique approach to branded podcasting is called Knowledge-Based Podcasting. We employ storytelling and intentful dialogue to more effectively convey complex and nuanced ideas in ways that short-burst communication media can't match.
1
Establish authority and expertise.
2
Engage your customer more meaningfully.
3
Build your audience and your brand.
Learn more about Knowledge-Based Podcasting
From Concept To Creation
Our full service, modular approach allows us to meet you where you are in your podcasting journey. We can create and manage your entire podcasting program. Or if you just need some editing and publishing help, that’s great too!
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We develop all of the assets associated with your Podcast Series and Episodes. We create finished audio, intro/outro music, artwork, show notes, and related marketing resources – as well as manage key processes such as recording preparation, guest management and podcast distribution.
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View our Blog
Time to get your podcast off the ground? We have the knowledge you need.
- Gives you the pointers you need to get started.
- Addresses the business, creative, and technical aspects of podcasting.
- Covers all phases of the podcasting process – from concept development to audio production and distribution
Frequently Asked Questions
Why is podcasting a more valuable brand-building tool than traditional marketing channels?
Traditional marketing channels such as print, radio, and even digital marketing rely on “short-burst” communication. The customer is only engaged for short periods, and the impact is short-lived. Podcasting fully engages the listener for 20, 30, 40 minutes or more, offering a fuller and longer-lasting exposure to your brand.
Secondly, the customer interaction taking place in traditional marketing vehicles tends to be transactional. The delivered messages are limited in scope and do little to make an impact on the customer’s life. Truly effective podcasts are designed to be important to the customers’ personal and/or professional development and be a source of entertainment. As a result, your relationship with your customer becomes more "sticky", and your brand becomes important to them.
Why is podcasting a superior way of showcasing your expertise and communicating knowledge to customers?
Your customers can benefit from the expertise you offer by reading books, visiting your websites, or even listening to a speaker. By contract, podcasting relies on storytelling with compelling characters and personalities. Which will best hold the attention of your customer?
Podcasting dramatically improves your customers’ ability to absorb and retain the knowledge your expertise creates because they are intimately engaged. And because podcasting engages the customer in longer time blocks over a longer period of time, the time and space is created to provide information in a variety of ways, from different perspectives, using enlightening examples.
How do I get started?
Different organization have different starting points in their podcasting lives. Some are starting with a passion for what they do and are looking for guidance in creating a vision for their podcasts – and defining the role their business strategy. Others have established a strong concept and a strong creative direction, and just need professional assistance in producing and distributing their Podcast Episodes.
ModPod will we meet you where you are. We will first determine where you are in your journey, and custom design a set of services that address your needs – from podcast strategy development to studio preparation to audio editing and podcast distribution. To start the discussion, schedule a call with one of our podcast experts.
