industries

Professional Services Firms

Build Trust and Authority with Branded Podcasting

Professional services can feel complex and abstract to many, yet essential to others. The challenge for marketers in these fields is to connect with their audience in a way that builds trust and demonstrates expertise. Podcasting allows firms in law, accounting, architecture, and beyond to position their brand as a source of authority, insight, and practical solutions. While blogs, text articles, and case studies provide valuable education, podcasts bring these services to life, offering storytelling and real-world examples that showcase a firm's unique knowledge and expertise in a more engaging, relatable format.

464

Number of podcast listeners in 2023. Projected to be 504M in 2024.

Percentage of law firms reporting increase client engagement via podcasting (Podkick)

Percentage of tax and accounting firms observing an increase in listeners since 2020 (BDEC Marketing Group)

Professional Services Firms

Expertise Plus Storytelling Equals Engagement

Our approach to podcasting for professional services begins with a deep dive into your firm’s specific goals and communication needs, using our Knowledge-Based Podcasting framework. We explore what engages your target audience and help shape a series of podcast episodes that transform complex industry insights into compelling, digestible content. From there, we guide you through the process of launching your podcast series, handling everything from developing the audio and visual assets to ensuring seamless episode production. Whether it's setting up equipment or editing episodes, we manage the technical aspects so that you can focus on sharing your firm’s expertise with clarity and confidence.

Professional Services Firms

Segments Served

Our professional services podcasting offerings enable firms of all types to showcase their expertise:

Business Services

Legal
Accounting and Tax
Business Consulting
HR and Recruiting

Technical Services

Architecture and Engineering
Medical and Scientific
Specialized Design
IT Services Providers

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Professional Services Firms

What specific business objectives can podcasting help professional services organizations to reach?

The reasons why professional services firms invest in branded podcasting span the full spectrum of marketing and business development – from building brand awareness to deepening client relationships. The benefits and success measures depend on each firm’s unique goals, but here are some that are specific to professional services:

Professional Services Firms

Thought Leadership

Associate your firm with thought leadership in your field
Establish credibility by showcasing deep industry expertise
Educate clients and colleagues on complex industry concepts

Professional Services Firms

Client Development

Build long-term client relationships, moving beyond the transactional nature of traditional marketing methods
Enliven content by diversifying away from “flat text”
Generate leads in new markets by inviting prospects to be guests
Use podcast episodes as sales tools to help close new business by addressing specific client pain points.

Professional Services Firms

Expanded Ecosystem Presence

Bring together diverse stakeholders to foster information sharing and collaboration.
Engage industry influencers, and potential referral sources outside of your client base.
Reinforce your firm’s values and culture, both within your team and in the broader market.

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Professional Services Firms

Podcast Topics

Professional Services Podcast Episodes That Reflect Your Expertise

ModPod can help build an Episode Calendar of topics covered within a year long Podcast Series. The primary objectives are two fold: 1) entertain and enthrall the listener, and 2) become critical to their professional and personal development. Here are some sample Episode categories for a few services: