Blog

Podcast Creative Brief Offer

Reach out to us at info@gomodpod.com so we can begin a discussion to develop a Creative Brief that brings creativity and business focus to your podcast.

Don’t Stress About Downloads: How to Measure Success for a Branded Podcast

Don’t fall into the “Downloads Trap”. Defining the right metrics that reflect your business and marketing strategy is critical to ensuring your podcasts meets its objectives.

Podcast Movement 2022 Dallas - Day 2

Day two live from the Podcast Movement con in Dallas, TX. Founded in 2014, Podcast Movement is the larges podcast conference in the entire world, and I couldn't be more exited to make my first trip out to see what my peers in the podcast industry are getting up to, and to hear from the best and the brightest in the field. Anticipation builds for tomorrow's closing day.

Podcast Movement 2022 Dallas - Day 1

Modpod is coming to you live from the Podcast Movement conference in Dallas. Founded in 2014, Podcast Movement is the largest podcast conference in the entire world, and I couldn’t be more excited to make my first trip out to see what my peers in the podcast industry are getting up to, and to hear from the best and brightest in the field.

What Can Podcasting Do for Banks and Credit Unions?

In the case of the banking and credit union industry specifically, let’s look at a few existing shows and discuss the ways in which smart, forward-thinking business leaders are using this engaging communication vehicle to strengthen their relationships with banking customers and other key stakeholders.

How Loud Should My Podcast Audio Volume Be?

Are you here to learn what level to set your podcast audio volume, and exactly how to do so? It’s great to know that you care about such things, and soon, you will have the answers you seek complete with Apple's logic and an Adobe Audition step-by-step guide.

Crunching the Numbers: Using Quantifiable Data in Your Business Podcast

If your listener is a businessperson with big aspirations, you’ll need to anchor key elements of the podcast story line with “the numbers.”, In other words, quantifiable podcast business data.

How to Position Your Blue Yeti Microphone for Podcast Recording

List of steps and best practices for proper microphone positioning. For the purposes of this blog post, I’ll focus on the Blue Yeti podcasting mic, which we consider to be the best podcast microphone for the money, but several points generally apply for any microphone.

Turn your Podcast Guests Into Storytellers

Podcasting is the perfect medium for storytelling You have a captive audience for, on average 30 to 35 minutes, and the spoken voice conveys ideas and concepts in a more compelling and memorable manner than the written word ever will. We find that almost everyone knows how to tell a story. Here's how you can coach your guests into telling great stories:

Showcasing Your Expertise With Knowledge-Based Podcasting

The primary mission of Knowledge-Based Podcasting is to showcase an organization’s expertise by strategically planning the content of your podcast episodes for the most effective knowledge transfer. Here are some key imperatives of this approach, and how this type of podcast is different than other podcasting genres.

Why Hospitals Should Invest in Healthcare Podcasting to Strengthen Patient and Caregiver Relationships

Why would a hospital invest scarce marketing and communications to healthcare podcasts? First of all, Podcasting is easily one of the fastest growing marketing and branding vehicles. Consider the volume of recent studies commissioned - both within the healthcare industry and in the larger marketing community:

6 Interactive Questions to Ask Before Recording Your Podcast Episode

Answer these 6 questions, and while continuing to produce great content, you'll likely see increased listener interaction, social media shares, new reviews, new willing guests, more subscribers, increased traffic to your web site, and hopefully even backlinks!

4 Reasons Your Advertising Client Should Start a Podcast (and Another 4 Why Your Firm Should Care)

Advertising clients face a dizzying array of online and offline vehicles for getting their messaging across in an increasingly competitive (and noisy) business landscape. Podcasting has emerged as the brightest of bright spots for its ability to attract and hold the attention of key customer segments.

How to Mic for Podcast Recording in a Noisy Environment

How to mic for podcast recording in a noisy environment details some time-honored methods for recording good vocal levels in less-than-ideal rooms, spaces, and places. Some mics work better than others at rejecting unwanted sounds.

Podcast Studio Setup Thoughts

There are many different ways to set up a podcast studio, depending on your budget and the space you’re working with. Here are some options to consider.

Why SquadCast May Be the Ideal Podcast Recording Collaboration Tool

Learning how to make a podcast? SquadCast may be the best collaboration tool for recording you, your co-hosts, and your guests, remotely. Here’s how the service can help you.

Podcast Editing: Keep Your Audience Engaged

Want to start a podcast? We recommend intimate, conversational audio, but with enhanced production values and professionalism. What we recommend, how, and why.