Genres
Which Genre Is Right for You?
Picking the right Genre is critical strategic choice. Podcasts need to be critical to the personal development of the listener or provide entertainment. Here are some great examples that are generally recognized as being best-in-class.
Knowledge Based
Story Based
Internal Based
Inform
Podcasts that memorably impart valuable information that is “mission-critical” to listeners.
- Establishes personal or organizational credibility
- Can be oriented around products/services, customer needs, or a specific knowledge domain
Intrigue
Podcasts that build a following around an intriguing yet credible expert. The primary focus is on the expert’s unique style and delivery.
- Great for building a “cult following” and generating new business.
- Sparks customer ideas for how they can buy new and more products and services from you.
- You can invite customers to participate in episodes to solidify your business relationship.
Involve
Compelling stories centered around the organization’s brand based on listener needs and interests. More emphasis on the brand than the individual guests or characters.
- Conveys how listeners’ lives are made better by your products and services
- More emphasis on entertainment than conveying features and benefits
- Can be related to other brand-building marketing vehicles.
Inspire
Imaginative stories that place the individual guests or characters at the center of the podcast.
- More about the customer’s world than the brand
- Features celebrities or other strong characters the listener can relate to
- May not ever mention the brand or individual products and services!
Integrate
A platform for communicating internally to employees that is more engaging than traditional vehicles. Can be used to:
- Share best practices
- Communicate policies/processes
- Transfer knowledge on specific topics
- Build/reinforce organization culture and values
