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Genres

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Which Genre Is Right for You?

Picking the right Genre is critical strategic choice. Podcasts need to be critical to the personal development of the listener or provide entertainment. Here are some great examples that are generally recognized as being best-in-class.

Knowledge Based

Story Based

Internal Based

Knowledge Based

Inform

Podcasts that memorably impart valuable information that is “mission-critical” to listeners. 

  • Establishes personal or organizational credibility
  • Can be oriented around products/services, customer needs, or a specific knowledge domain
The Orvis FlyFishing Podcast

The Orvis FlyFishing Podcast

Provides weekly tips from acclaimed fly fishing author and lifelong fly fishing enthusiast, Tom Rosenbauer.

Orvis

.Future

.Future

Topic oriented podcasts about impact of exciting new technologies on work life.

Microsoft

A Healthy Dose

A Healthy Dose

On A Healthy Dose, Partner Steve Kraus and his co-host and friend Trevor Price of Oxeon Partners interview experts, leaders, and practitioners on the state of the healthcare industry.

BVP

Knowledge Based

Intrigue

Podcasts that build a following around an intriguing yet credible expert.  The primary focus is on the expert’s unique style and delivery.

  • Great for building a “cult following” and generating new business.
  • Sparks customer ideas for how they can buy new and more products and services from you.
  • You can invite customers to participate in episodes to solidify your business relationship.
Rise and Grind

Rise and Grind

Daymond John (star of ABC’s Shark Tank) conducts interviews featuring with various celebrities about how they go to the top. Strong personality, not focused on their services.

Zip Recruiter

Under the Hood

Under the Hood

Robinhood (stock trading platform) CEO Vlad Tenev lifts the hood on the world of investing. He interviews a variety of successful people who have a passion about the investing.

Robin Hood

Story Based

Involve

Compelling stories centered around the organization’s brand based on listener needs and interests. More emphasis on the brand than the individual guests or characters.

  • Conveys how listeners’ lives are made better by your products and services
  • More emphasis on entertainment than conveying features and benefits
  • Can be related to other brand-building marketing vehicles.
Inside Trader Joe’s

Inside Trader Joe’s

Store managers and employees dish about all things Trader Joe’s. Reinforces the brand and feeds their cult following.

Trader Joe's

The McMillion$ Podcast

The McMillion$ Podcast

The story of a fraud ring that rigged the results of the McDonald’s Monopoly game, and how the FBI took it down. Entertains the listener while associating the brand with fun.

McDonald's

Keeping You Organized

Keeping You Organized

Organizing tips, advice, and behind-the-scenes stories from top professional organizers. Highlights the brand without focusing on product and servies.

Smead Manufacturing

Story Based

Inspire

Imaginative stories that place the individual guests or characters at the center of the podcast.   

  • More about the customer’s world than the brand
  • Features celebrities or other strong characters the listener can relate to
  • May not ever mention the brand or individual products and services!
Slack Variety Pack

Slack Variety Pack

Covers “work, life, and everything in between” in stories and work-life anecdotes with Slack’s unique vibe. More about the stories than any knowledge domain.

Slack

#Lip Stories

#Lip Stories

Kristina Zias hosts honest chats about self-image. Guests recount their favorite memories where they felt beautiful, powerful, or like their best selves. More about emotionally engaging the listener than lipstick.

Sephora

Open Account

Open Account

SuChin Pak discusses money through inspiring personal stories. Focus is more on entertaining and unconventional story telling than merely delivering content about finance.

Umpqua Bank

Internal Based

Integrate

A platform for communicating internally to employees that is more engaging than traditional vehicles. Can be used to:

  • Share best practices
  • Communicate policies/processes
  • Transfer knowledge on specific topics
  • Build/reinforce organization culture and values
Tell Me Why

Tell Me Why

Communicates to employees the “whys” behind American Airlines' decision-making and business practices. A more compelling ways to engage employees than conventional means.

American Airlines

01

Inform

Information Focused
02

Intrigue

Expert Focused
03

Involve

Brand Focused
04

Inspire

Personality Focused
05

Integrate

Internal Employee

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“Our goal is to create podcasts that shine the brightest light on the expertise and knowledge that sits at the heart of your brand – in a way that makes a lasting impression on your listeners and your business”.

- Jim Giebutowski, President and CEO