Which Genre Is Right for You?
Picking the right Genre is critical strategic choice. Podcasts need to be critical to the personal development of the listener or provide entertainment. Here are some great examples that are generally recognized as being best-in-class.
Podcasts that memorably impart valuable information that is “mission-critical” to listeners.
- Establishes personal or organizational credibility
- Can be oriented around products/services, customer needs, or a specific knowledge domain
The Orvis FlyFishing Podcast
Provides weekly tips from acclaimed fly fishing author and lifelong fly fishing enthusiast, Tom Rosenbauer.
Topic oriented podcasts about impact of exciting new technologies on work life.
A Healthy Dose
On A Healthy Dose, Partner Steve Kraus and his co-host and friend Trevor Price of Oxeon Partners interview experts, leaders, and practitioners on the state of the healthcare industry.
Podcasts that build a following around an intriguing yet credible expert. The primary focus is on the expert’s unique style and delivery.
- Great for building a “cult following” and generating new business.
- Sparks customer ideas for how they can buy new and more products and services from you.
- You can invite customers to participate in episodes to solidify your business relationship.
Rise and Grind
Daymond John (star of ABC’s Shark Tank) conducts interviews featuring with various celebrities about how they go to the top. Strong personality, not focused on their services.
Under the Hood
Robinhood (stock trading platform) CEO Vlad Tenev lifts the hood on the world of investing. He interviews a variety of successful people who have a passion about the investing.
Compelling stories centered around the organization’s brand based on listener needs and interests. More emphasis on the brand than the individual guests or characters.
- Conveys how listeners’ lives are made better by your products and services
- More emphasis on entertainment than conveying features and benefits
- Can be related to other brand-building marketing vehicles.
Inside Trader Joe’s
Store managers and employees dish about all things Trader Joe’s. Reinforces the brand and feeds their cult following.
The McMillion$ Podcast
The story of a fraud ring that rigged the results of the McDonald’s Monopoly game, and how the FBI took it down. Entertains the listener while associating the brand with fun.
Keeping You Organized
Organizing tips, advice, and behind-the-scenes stories from top professional organizers. Highlights the brand without focusing on product and servies.
Imaginative stories that place the individual guests or characters at the center of the podcast.
- More about the customer’s world than the brand
- Features celebrities or other strong characters the listener can relate to
- May not ever mention the brand or individual products and services!
Slack Variety Pack
Covers “work, life, and everything in between” in stories and work-life anecdotes with Slack’s unique vibe. More about the stories than any knowledge domain.
Kristina Zias hosts honest chats about self-image. Guests recount their favorite memories where they felt beautiful, powerful, or like their best selves. More about emotionally engaging the listener than lipstick.
SuChin Pak discusses money through inspiring personal stories. Focus is more on entertaining and unconventional story telling than merely delivering content about finance.
A platform for communicating internally to employees that is more engaging than traditional vehicles. Can be used to:
- Share best practices
- Communicate policies/processes
- Transfer knowledge on specific topics
- Build/reinforce organization culture and values
Tell Me Why
Communicates to employees the “whys” behind American Airlines' decision-making and business practices. A more compelling ways to engage employees than conventional means.